Good To Great

Good To Great Full Chapter Brief

If you want your enterprise to go farther, you should not be satisfied with being “good” but should make continuous efforts to achieve “greatness”, so that your company can be more dynamic, more competitive, and last for a really long time. So, how can enterprises break through the bottleneck of being just good? And how do we build an excellent management team? This book puts forward a set of ideas that, if implemented carefully, will enable most companies to improve their operations significantly and be able to become an outstanding company.

Overview | Chapter 1

Hi, welcome to Bookey. Today we will unlock the book From Good to Great: Why Some Companies Make the Leap… and Others Don’t.

There are many famous companies that have experienced a period of glory, leaving their peers far behind. But slowly, they began to not think about innovation, became content with the status quo, stopped seeking to improve, let themselves fall into the trap of complacency and consequently fell from the top to the bottom. The most typical example is Kodak. Kodak was once the world’s leading film manufacturer. Its film recorded people’s sorrow and happiness, glory and dreams for more than 100 years. But unfortunately, they have not been able to keep up with the new era. Some people think they stumbled in the face of camera manufacturers like Sony and Nikon, while many people don’t realize that the world’s first digital camera was actually made by Kodak. The ultimate reason why Kodak failed is down to the fact that they refused to “kill” their signature film, unwilling to move forward toward “greatness”, and eventually died because of its inaction.

The lessons of history tell us that when a company begins to become content with their current status quo, and remain stagnant and complacent, the mansion that they once strove so hard to build up will fall into a precarious state. In order to avoid complacency, we should not merely be satisfied with being good, but also we should continue to strive for greatness, to enable our enterprise to be more dynamic and more long-lasting. So, how to go from good to great? How to make the enterprise break through the bottleneck of excellence? How to set up an excellent management team? This book presents a set of ideas that can help most companies dramatically improve their operations and even become an exceptional company.

The author of this book, Jim Collins, is a renowned management expert and best-selling business author, whose books include Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All, How The Mighty Fall: And Why Some Companies Never Give In, and, Built to Last: Successful Habits of Visionary Companies, of which we’ve also provided you with a bookey. He spent his early years teaching and researching at Stanford University’s Graduate School of Business, where he received the Distinguished Teaching Award. In 1995, he founded his own Management Lab, where he conducted research on business life with leaders of numerous corporations and social institutions. Collins has also served as senior manager and CEO of world-renowned companies such as Merck & Co, Starbucks, Times Spiegel Group, and McKinsey & Company.

Next, we will talk about the essence of this book from three parts and learn how companies can make the leap from good to great:

Part One: How to build an excellent team;

Part Two: How to create the concept of excellence;

Part Three: How to achieve excellence.